01 Mar How to create a call-to-action button on your Facebook Page
A new feature that Facebook is rolling out on pages is a ‘Call-To-Action‘ button that sits on your Facebook Page cover photo. (Note: Facebook are rolling out this feature slowly so you might not have it on your page yet, but keep an eye out and keep checking your page as it wont be long!). Keep reading for useful information about the button and instructions on how to set it up.
What is the ‘Call-To-Action’ button for?
The call-to-action button is to help drive people from your Facebook page to take action on something important your business is doing (For example, book an appointment, shop online, sign up to watch the webinar etc). This new feature is free of charge and it’s a great new feature to help drive an action or send people to your website.
Who should use the Call-To-Action button?
The selected buttons that you can choose from are:
- Book Now: useful for companies that require booking of appointments, registering for spots at an event etc.
- Contact Us: If you find most of the options available aren’t useful, one you can use is Contact Us which will help drive people to your website and contact you directly.
- Use App: This is great if your business is driven around an app that people use. You can send them directly to the app information/purchase etc.
- Play Game: Does your business have a game for example a Preschool App for learning.
- Shop Now: For anyone who has an online shop, great to drive traffic straight to your online shop, or even special products e.g. new range, sales items etc.
- Sign Up: Sign up to newsletters, webinars, sign up for free downloads, sign up for training material etc.
- Watch Video: Do you produce videos for your business? For example training videos.
Which ever button title you choose to use, you should also update your Cover Photo to reflect what you are promoting with the ‘Call-To-Acton button. For example, if you are promoting a new product range, you should have a cover photo showcasing the product range and use descriptive text like ‘Click here to shop the new range’. At the bottom of this blog post you will see real examples of how Facebook pages are using the new ‘Call-To-Actoin’ button and their Facebook cover photo to reflect this action.
Try out the new feature! People who have been using it have seen strong conversion results, so worth a try, it’s free after all!
How to set up the ‘Call-To-Action’ button?
Once it is available on your page you will see a button next to the ‘Like‘ button. This new button is titled: “Create Call-To-Action“.
Click on ‘Create Call-t0-Action’ Button as shown:
Choose a Button you would like to use from the drop down menu as shown below:
Enter in the website url where you would like to your button to go – for example if you select ‘Show Now’ your link should go to your online shop. Enter in a mobile website if you have a separate url for this (note if your website is responsive you don;t need to do this). Then press ‘Next’.
Choose a destination for people using iOS – select website unless you are using an app and then press ‘Next’. You may or may not get another screen just like this for Android devises, if you do, select website or app depending on what you are targeting and press Next.
Once done, you will see the new button on your profile – for this example I have used the ‘Contact Us’ button. You will see a little pop up below the button saying your button is ready and to test it. Click on the button and select ‘Go to link’ to test the button. And your done!
When you are logged in as an admin to your page, you will also be able to see how many people click on your link in the last 7 days on the right hand side of the cover photo. As the button is just set up, you will see ‘0’ but see how this grows over time. Note that the call to action will be called the same name as your button e.g. ‘Contact Us’ or ‘Shop Now’.
How are brands in Australia using the new call-to-action feature?
Click on images to visit the Facebook Page.
Hope this blog post is useful. We would love to hear how the new feature is working for your business or if you have seen any other brands that use it well.