The Taste Collective sought a brand that exemplified their brand values of storytelling, adventure, expanding spice experience and beauty in the detail. The logo is used as the cornerstone of the visual identity – as a motif with which to claim ownership of space and images. The brief demanded that the brand demonstrate enough strength to support the intended market position of a contemporary, thinking, premium brand, and to express a key personality trait of ‘warmly challenging’. The result: a brand that challenges all the organic conventions of the spice marketplace.
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