Signs you need a new website

Does your business need a new website?

Have you ever been to a website that looked old and out of date? You probably left that site pretty quickly and searched for another business.  Today, technology and branding play a huge role in our decisions.

In the 90’s you were ahead of the game if you had a website, didn’t matter what it looked like.  Not anymore.  Websites today are so much more: Nicely designed, easy to navigate, engaging, mobile responsive and much more.

Did you know… 75% of people judge the credibility of a company based on the design of its website.

So… do you need a new website? Here are a few good reasons you may want to upgrade your website:

Is your website mobile responsive?

Over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices. 

According to Econsultancy, 62% of companies that designed a website with mobile in mind saw increased sales

Google prioritises websites that are mobile responsive over other sites.  There are some simple ways to check if your site is responsive.

1. shrink your website browser to see how it looks at different sizes
2. use free online tools to check: Responsive Design Checker
3. take the Google Mobile-Friendly TestGoogle Mobile-Friendly Test

Your website is built in Flash

Stop now and rebuild your site if you want to get found! Flash is now over 5 years old and will not help your business get found online. Your website will not be visible on iPhone and iPad as they don’t support flash, but also major search engines like Google, Bing and Yahoo will not be able to read your site, so you won’t be able to be found when someone is searching.

Search Rankings are low

This could be for a variety of reasons. You may need an update, refresh content, add new content or work on SEO.  Google prioritises high-quality content.  Every now and then we are asked to do some SEO on websites and they are simply too old that any work that was done and investment into SEO won’t have any return or positive outcome.  If this is the case, we recommend getting a new site built that is SEO Friendly.

Looks out of date

Does your site look old and out of date?  Is the copyright date in your footer very old?  Websites have changed over the years, this site alone has gone through a revamp recently after it was first built 5 year ago.  People now want a clean design, easy to navigation and get information quickly.

According to a study by ResearchGate, 94% of people say that websites with good designs are more trustworthy.

Have a look at Apple’s Website 20 years ago vs Today:

It’s slow…

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load!

You may not need a new website, contact us for a site review and we can advise. There may be some simple updates we can do to help speed up your website speed performance.

Here are 2 sites you can use to check your website speed:

https://tools.pingdom.com/

https://gtmetrix.com/

You have changed your brand and brand positioning

Your website is one your biggest business assets.  Does your website represent your business properly?  Is it in-line with all other brand touch points?

It may need a redesign if it doesn’t reflect your brand.

Can’t easily make changes to the content on your website?

When websites were first built, you needed a website design software like DreamWeaver to design and create HTML to upload to your website.  In order to changes content to your site, you needed to use that same software.  If the CMS system that you use (the website platform) is too hard to manage, it shouldn’t!  You should be able to easily update your website content in order to keep it current and up to date.  Most websites today come with content builders which make it easier for you to update the website such as Divi and Visual Composer on WordPress.

You like your competitor’s site more than your own!

If this is the case…. start working on rebuilding your website.  If you like their website more than your own, chances are that your buys will too and you are losing out on potential business.

Here are some samples of websites we have revamped – the before and after rebuild.

After reviewing your site, do you think it needs to be rebuilt?  Or not sure you need a new website?

Contact us for a quick free website review and we can help advise if you need a new website or just some simple quick fixes. Click here to get your review today.

Alternatively, you can pay for one of our website audit reviews where we do an in-depth audit of your site.  This includes checking your SEO audit, rankings and a video review of your site. Contact us for more information.