Free AI Website Audit
AI website high-value report in 5 minutes
- Enter any website URL: And our AI will analyze 50+ factors across 8 categories.
- Uncover 20+ high-impact issues: That manual audits and basic tools miss.
- AI website report: With screenshots, competitive analysis, and more.
Our AI sees websites like humans do
Analyses websites visually
Our AI Website Audit Tool analyses websites visually, examining your page layout and design quality - not just code.
WordPress vulnerability scans
Identify outdated plugins, security risks, and other problems that competitors ignore.
Built-in SERP competitor analysis
Show rankings vs. competitors, backlink gaps, and real content opportunities.
Competitive Intelligence that wins AI visibility
- See exactly where your website is visible and invisible: We test visibility across 4 AI platforms simultaneously: ChatGPT, Claude, Perplexity, and Gemini
- Reveal the competitive gaps you need to close: We benchmark against 5+ direct competitors with citation rates, share of voice, and sentiment analysis.
- Know which competitors are winning recommendations you should own: We deliver results showing exactly which queries trigger citations.
Technical foundation analysis that drives real improvements
- Analyse what directly impacts AI discoverability: We score 9 technical elements from schema markup, semantic HTML, E-E-A-T signals, llms.txt, and more.
- Prioritise high-value fixes that move the needle fastest: We identify specific recommendations with expected impact percentages
- Show how expertise and trust affect recommendations: We analyse E-E-A-T signals to reveal how authority indicators affect citations on AI platforms
Traffic and citation metrics
- Measure the impact of optimisation work over time: We track AI-referred traffic from Google Analytics and established baselines.
- Monitor citation performance against competitors: We track overall citation rate, average position, and share of voice.
- Connect SEO success to AI visibility opportunities: We show which pages already rank well in traditional search and are primed for AI optimisation.
AI visibility audit FAQ's
What is an AI visibility audit?
When someone asks ChatGPT “best accountant in Sydney,” does your site show up? An AI visibility audit answers that question across four major platforms, benchmarks against competitors, and identifies exactly what needs fixing. Think of it like a search ranking audit—but for the AI engines that are capturing more search traffic every month.
How is AI visibility different from traditional SEO?
What AI platforms does the audit test?
Four platforms. ChatGPT. Claude. Perplexity. Gemini. Why all four? Because 86% of top-cited sources appear on only one platform. Test just ChatGPT and you’re missing most of the picture.
How does the audit test AI visibility?
We run targeted prompts through each AI platform—the actual questions your potential customers would ask. The audit captures which businesses get cited, their position in the response, and the sentiment of how they’re described. Direct measurement of competitive visibility for real-world queries.
What technical factors affects AI visibility
- Schema Markup:Â Structured data that helps AI platforms understand business information
- llms.txt File:Â Instructions for AI crawlers about your content and priorities
- AI Crawler Access:Â Whether GPTBot, ClaudeBot, and PerplexityBot are allowed
- Core Web Vitals:Â Page speed affects crawl efficiency and content availability
- HTTPS & Security:Â Trust signals that influence citation likelihood
- E-E-A-T Signals:Â Experience, expertise, authority, and trust indicators
- Semantic HTML:Â Proper heading hierarchy and content structure
- XML Sitemap:Â Helps AI crawlers discover and index content
- JavaScript Rendering:Â Whether content is accessible without JS execution
What is an llms.txt file?
Think robots.txt, but for AI crawlers. An llms.txt file tells ChatGPT, Claude, Perplexity, and other AI platforms what your business does, what services you offer, and which content to prioritise when answering user questions. Early adoption data shows implementing llms.txt can improve citation accuracy and relevance by 15-25
How do you measure AI visibility success?
- Citation rate:Â Percentage of relevant prompts where your business is mentioned
- Average citation position:Â Where you appear in AI responses
- Share of voice:Â You citations compared to competitors
- Sentiment analysis:Â How positively AI platforms describe you
- AI-referred traffic:Â Visitors arriving after interacting with AI platforms
What's included in the AI visibility audit report?
- Executive summary with overall score
- Citation gap analysis versus competitors
- Platform-by-platform visibility breakdown
- Technical foundation scorecard (9 elements)
- AI citation performance metrics
- Core Web Vitals analysis
- Content analysis showing what types get cited
- Current AI-referred traffic data
- Prompt-by-prompt results showing who’s winning each query
- Competitor performance comparison
- Specific page optimisation recommendations
- Prioritised next steps with expected impact
What recommendations does the audit provide?
- Technical fixes:Â llms.txt implementation, schema markup expansion, heading structure improvements
- Content optimisation:Â Specific page-level changes to improve citation likelihood
- E-E-A-T enhancements:Â Adding credentials, testimonials, and authority signals
- Competitive positioning:Â Strategies to win citations your competitors currently own
What if my site has no AI visibility at all?
That’s actually the most common scenario—and the biggest opportunity. When the audit shows a your business is invisible across all AI platforms while competitors are getting cited, we’ve identified a clear problem with a solution. The technical recommendations give you a specific starting point.
How does AI visibility connect to traditional SEO?
Strong SEO provides a foundation for AI visibility. Pages that rank well in traditional search are more likely to be cited by AI platforms. The audit shows which pages already attract organic traffic and are primed for AI search optimisation—helping you prioritise efforts where traditional SEO success can translate to AI citations.
