Here are some simple 8 things you should not be doing on your WordPress Website. These changes are common standard web trends and improvements to usability.
1. Make your logo big
People can quickly tell it’s your logo. A large logo takes up a lot of screen real estate. The more space it takes up the less opportunity you have to showcase your services or extra content on the page. You do need a logo present on your website, just doesn’t have to be big.
2. Don’t make your call to actions tiny
Buy now button, location address to your restaurant, phone number etc… make sure your call to action is big. You want people to be able to see your call to action in 3 seconds. Don’t make people search the site for the things the key information they want.
3. Week Content
Don’t put small phrases of content on your site. Google loves content… and you will continue to see the saying ‘Content is King’. Include large paragraphs of content on your website (where you can) so that Google can clearly read it and understand what your services/topic is about. Google loves 300+ words per page.
4. Old Content
You don’t want to have old outdated content. If you have someone coming to your site in the second half of the year you don’t want them reading a Happy New Year Message on your homepage. Make sure your content is current and up to date. This also includes updating your copyright date in your footer.
5. Stop with the distractions
Don’t include unnecessary distractions or images will reduce the chances of conversion. Make sure all your call to actions are clear of distractions. For example, if they click on Facebook to find out more, they are gone, people hardly return back to your site once they are distracted with social media.
6. Remove Sliders
The trend is moving away from sliders. No one sticks around to look around slideshows. People are time poor and skim websites looking for the information they need. Instead of hiding the information in slideshows, put the information on your homepage. Slideshows also slow down your website and the slower your website is the less chance your user will wait for the website to load.
7. Slow load time
Try to make your website as fast as you can. There are many ways to do this including optimising your site.
Our 2 top plugins for improving your site load time for WordPress are:
WP Rocket – our number one pic as it seems to be the best out of the ones we have tried and tested. We can also assist with loading this to your site if you require help – click here to find out more.
Read more about this topic here: Tips on improving your website today
Learn how to speed up your WordPress site:
8. Pop-Ups
Stop doing pop-ups – or at least change the way they work. Stop putting popups as soon as people visit your website. They annoy people more than they are beneficial. Google will also penalise you on mobile if you show popups straight away. Instead, change your popups to take up less real estate in the bottom right-hand corner, you can control when they show up e.g. on page scroll or exit intent. Few popup plugins to check out: MailMunch, PopupAlly Pro, and Bloom.
Kori Ashton summaries all these tips above in a great video post. Kori does WordPress Wednesday tips – a YouTube Channel dedicated to everything WordPress. Follow Kori for more great tips!
